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| | | Avoid these growth pitfalls | | | | | | | | | | Hi @MediaConversion | | We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts.
The bigger your business gets, the more unruly tracking and nurturing demand generation can become — that is, marketing activities geared toward driving awareness and interest in your brand. Launching an event or email campaign and not setting things up to collect as much useful data as possible can be a frustrating waste of time. Here are some common demand gen problems and ideas on how to avoid them:
Generating full ROI from events.
One way to increase likelihood of conversion from a lead obtained at an event is to immediately process and route it to the right department for nurturing. Marketing teams invest a lot of time and resources into lead-generating events.
Neglecting lead data health.
You'd be surprised how much of your lead data is invalid, incomplete, or is actually a duplicate entry. Avoid bad lead data by manually reviewing it at regular intervals or investing in software that can filter data automatically.
Letting software completely take over important decision making.
There are many fancy account-based marketing technologies out there that can really help keep data useful, but don't fall into the trap of letting the software do all the talking for your brand. Ensuring you have the right steps in place is critical when investing in any supporting technologies.
For more ways to mitigate problems, see our article on preparing marketers for growing demand gen.
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