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| | | Hi @MediaConversion | | We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts.
A well-defined brand voice is an important part of any marketing plan, and Tweets can help you accomplish this. The key to success is to develop an engaging brand personality and to be consistent.
Here are some tips for shaping your brand voice through Twitter:
Differentiate yourself from competitors.
Establishing a standout Twitter feed that's notably different from your competitors will go a long way in differentiating your brand.
Share your unique point of view.
Including behind-the-scenes photos, and letting your personality shine through in your Tweets will help attract followers looking to connect with your brand on a personal level. This in turn, can increase overall engagement level.
Experiment!
Once you've clearly defined your brand personality, try Tweet styles you haven't before (adding video, using polls, asking questions) or Tweet at different times of day than you normally do. Discover what resonates with your followers and look at factors like engagement and Retweets.
For more ideas about defining brand voice see our article on shaping brand voice with Tweets.
Follow us @TwitterBusiness for other insights and updates. | | | | | | | | | |
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