| | |  | | | Objective | | | Start by selecting a campaign based on your objective: - Website clicks or conversions
- App installs or engagements
- Followers
- Tweet engagements
| | | | | | | | |  | | | Targeting | | | | Use our robust targeting options to reach your ideal customers based on their interests, demographics, device types, behaviors and more. | | | | | | | | | | |  | | | Budget | | | | Select or create a few Tweets to promote and set a budget. There's no minimum spend level and you'll only pay for the results that align to your campaign objective. For example, in a website clicks and conversions campaign, you'll only pay for clicks that send a user to your website from your Tweet. | | | | | | | | | - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  |
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