@MediaConversion, be remembered

Use Tweets to help define your brand voice. Define your brand voice Try Twitter Ads Hi @MediaConversion We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts. A well-defined brand voice is an important part of any marketing plan, and Tweets can help you accomplish this. The key to success is to develop an engaging brand personality and to be consistent. Here are some tips for shaping your brand voice through Twitter: Differentiate yourself from competitors. Establishing a standout Twitter feed that's notably different from your competitors will go a long way in differentiating your brand. Share your unique point of view. Including behind-the-scenes photos, and letting your personality shine through in your Tweets will help attract followers looking to connect with your brand on a personal level. This in turn, can increase overall engagement level. Experiment! Once you've clearly defined your brand personality, try Tweet styles you haven't before (adding video, using polls, asking questions) or Tweet at different times of day than you normally do. Discover what resonates with your followers and look at factors like engagement and Retweets. For more ideas about defining brand voice see our article on shaping brand voice with Tweets. Follow us @TwitterBusiness for other insights and updates. Try Twitter Ads business.twitter.com  |  @TwitterBusiness  |  Help  |  Unsubscribe The email was meant for @MediaConversion Twitter, Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103

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@MediaConversion, create content that sells

Influence purchase decisions with Twitter. Influence purchasing decisions Try Twitter Ads Hi @MediaConversion We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts. People Tweet about the products they're buying and using. This influences their followers whether they mean to or not. In fact, 86% of internet users who purchased a product were influenced by video content on social media*. Here are some highly influential content types and how to leverage them on Twitter: Video 90% of Twitter video views happen on mobile. This makes video ideal for reaching potential customers in real time. Adding video to Tweets makes them even more impactful. Short and sweet Sticking to 140 characters may be challenging, but Tweets that are even shorter (less than 70 characters) normally get more engagement**. Here are some tips for writing effective Twitter Ads copy. Try a live broadcast There's nothing like you as the business owner talking about your brand in real time to give followers a sense of what it's really about. Here are some tips to create standout live content with Periscope. For more impactful content ideas, see our article on content formats for influencing purchase behavior. Follow us @TwitterBusiness for other insights and updates. Try Twitter Ads *Gen.video and Geometry Global, "The Influence of the Influencers," June 22, 2017 **Twitter internal data business.twitter.com  |  @TwitterBusiness  |  Help  |  Unsubscribe The email was meant for @MediaConversion Twitter, Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103

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@MediaConversion, fill your blogging calendar with personality

See these quick ways to find and share your voice. Give your brand a voice through blogging Try Twitter Ads Hi @MediaConversion We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts. Blogs can be a powerful tool for sharing your voice and personality with your audience — a way to let followers know a little more about the person or persons behind your brand. Here are a few quick ways to find and share your voice using a blog: How-to posts Think about your expertise and what your audience wishes they knew too. Turn it into a helpful and instructional step-by-step post. Highlight local events. Direct readers to events and causes taking place either locally or within your target industry. It's not only informative, but a way for the audience to see what you as the business owner value and care about. Expert interviews Interviews with knowledgeable people in your industry or community can help broaden the appeal of your blog, add credibility to what you're writing, and show readers who you're personally connected to. For more easy ideas on sharing your voice, see our article on engaging your blog readers. Follow us @TwitterBusiness for other insights and updates. Try Twitter Ads business.twitter.com  |  @TwitterBusiness  |  Help  |  Unsubscribe The email was meant for @MediaConversion Twitter, Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103

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@MediaConversion, fill your blogging calendar with personality

See these quick ways to find and share your voice. Give your brand a voice through blogging Try Twitter Ads Hi @MediaConversion We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts. Blogs can be a powerful tool for sharing your voice and personality with your audience — a way to let followers know a little more about the person or persons behind your brand. Here are a few quick ways to find and share your voice using a blog: How-to posts Think about your expertise and what your audience wishes they knew too. Turn it into a helpful and instructional step-by-step post. Highlight local events. Direct readers to events and causes taking place either locally or within your target industry. It's not only informative, but a way for the audience to see what you as the business owner value and care about. Expert interviews Interviews with knowledgeable people in your industry or community can help broaden the appeal of your blog, add credibility to what you're writing, and show readers who you're personally connected to. For more easy ideas on sharing your voice, see our article on engaging your blog readers. Follow us @TwitterBusiness for other insights and updates. Try Twitter Ads business.twitter.com  |  @TwitterBusiness  |  Help  |  Unsubscribe The email was meant for @MediaConversion Twitter, Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103

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