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Influence purchase decisions with Twitter. Influence purchasing decisions Try Twitter Ads Hi @MediaConversion We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts. People Tweet about the products they're buying and using. This influences their followers whether they mean to or not. In fact, 86% of internet users who purchased a product were influenced by video content on social media*. Here are some highly influential content types and how to leverage them on Twitter: Video 90% of Twitter video views happen on mobile. This makes video ideal for reaching potential customers in real time. Adding video to Tweets makes them even more impactful. Short and sweet Sticking to 140 characters may be challenging, but Tweets that are even shorter (less than 70 characters) normally get more engagement**. Here are some tips for writing effective Twitter Ads copy. Try a live broadcast There's nothing like you as the business owner talking about your brand in real time to give followers a sense of what it's really about. Here are some tips to create standout live content with Periscope. For more impactful content ideas, see our article on content formats for influencing purchase behavior. Follow us @TwitterBusiness for other insights and updates. Try Twitter Ads *Gen.video and Geometry Global, "The Influence of the Influencers," June 22, 2017 **Twitter internal data business.twitter.com  |  @TwitterBusiness  |  Help  |  Unsubscribe The email was meant for @MediaConversion Twitter, Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103

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