Dear Twellow User, Twitter is highlighting some research about how Twitter users watch, discover, and engage with video, and using that to give marketers some best practices for promoted video. According to the company, 90% of Twitter video views happen on mobile, and those exposed to branded videos have 28% higher purchase intent than “the online norm†based on Nielsen data. Twitter partnered with both Nielsen and Dentsu Aegis Network on the new research. Here are the highlights and best practices in an infographic:
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Cheers, Twellow Team
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