| Outline your goals. Are you trying to drive more website visits, capture leads or increase your followers? |
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| Develop a content strategy. Use our free #mktgkickstart toolkit to plan out weekly Tweets for the season. |
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| Refresh your profile. Change your header image to include images of seasonal inventory and update your bio description with extended store hours or special shipping offers. |
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| Run a Twitter exclusive offer. Give followers the gift that keeps on giving—a promotion or discount offer that they can redeem online. Learn more. |
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| Track and optimize. Use our analytics to learn more about your followers and how they are interacting with your content. |
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| Explore Twitter Ads. Reach beyond your current base to reach more potential customers interested in your business. |
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